Website Development for a Service Center in New Jersey, USA
Development of a multi-page website for providing home appliance repair and maintenance services in NJ, USA.
Client
Pro Crew Company – a team of professionals with many years of experience in air duct cleaning, appliance repair, and HVAC system maintenance.
Task
To design a modern, user-friendly multi-page website with a focus on the mobile version and fast service navigation.
Work Process
Niche and Competitor Analysis
The client provided information about key competitors in their target location. Most of these were visually overloaded and outdated websites with complex and inconvenient navigation. The client’s main request was to make their website stand out positively from competitors and convey the image of a reliable, modern company that users would trust and want to contact.
Special attention was given to the mobile version of the website, as many service requests are made from mobile devices due to the nature of the business.
Website Structure Development
The company operates in two main areas: air duct cleaning and appliance repair. It was important for us to highlight these two services as primary, while also allowing for the addition of sub-services within the appliance repair section, with room for future expansion.
Main services
Tag-based pages
We suggested implementing this using tag-based page switching within the sections:
Since the company's services are available only in a specific area, we proposed adding an "Areas We Serve" section. This includes a complete list of serviced regions by county, presented in a collapsible list format:
Areas we serve
Details
To draw visitors’ attention to special offers and further motivate them to request a service through the site, we created an "Exclusive Offers" block, visually referencing tear-off discount coupons: There’s the option to create unique deals and special offers for each service the company provides.
Exclusive offers
Recurring design element
A recurring design element used in bullet points and company highlights is a snowflake, which is also featured in the company logo. A small but engaging detail that grabs attention.
Each service also has its own CTA form. In most cases, users can not only send a request but also access a booking calendar, implemented via integration with the external Workiz service:
CTA Forms
The client handled the website development and testing on their end, so we provided all mockups and materials ready for handoff.
We don’t just create beautiful designs — we design the structure and navigation to make it easy for customers to order a service. This is especially important in the competitive service industry, where website usability directly impacts conversions.
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